MUM is a court-tested approach to allocating personal/professional goodwill and enterprise goodwill for a privately held business. MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.
Price
$ 295
When you need a quick and easy way to separate personal goodwill from enterprise goodwill for a business:
MUM gives you a simple, court-tested mechanism to identify critical attributes, assigning weighting ranges, and measure the presence of attributes to allocate goodwill and document your approach and findings.
Meet the judicial challenge for method, documentation and allocation.
Developed by David Wood, CPA, ABV, CVA.
ValuSource’s MUM provides the valuator a mechanism for identifying and providing relative importance to the attributes that make up personal and enterprise goodwill.
MUM provides a framework, calculator, and documentation for each step in allocating goodwill between personal/professional and enterprise.
ValuSource’s MUM enables a “walk-through” of the goodwill allocation process, taking the valuator through:
Setting outcome alternatives
Setting the objective
Selecting critical goodwill attributes
Evaluating the importance of each attribute
Evaluating the presence of each attribute
Calculating the resulting allocation of goodwill
MUM simplifies and documents the process of selecting and weighting attributes for allocating business goodwill between personal/professional goodwill and enterprise goodwill.
MUM gives a court-accepted method of measuring goodwill attributes for importance and presence in the business.
MUM is easy and fast to use.
“Multi-attribute Model’s Microsoft® Excel template details each step in the allocation process, and the Microsoft® Word template conveys your conclusions effectively and efficiently. You need the Multi-attribute Utility Model to support all your goodwill allocations.”
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